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Balanced event logo & branding, ASAP
For the inaugural 2024 event
A rush project, branding and materials produced from start to finish in 2 weeks
Event branding goals
Work within MIT’s extended color palette and fonts
Create a simple, modern symbol that conveys balance
The balance symbol should be able to be used on its own, without text
How we delivered
Work within MIT’s extended color palette and fonts
Narrowed down palette to eliminate pinks, purples, and most red. With all women presenters, we wanted to make sure the branding was gender neutral to include everyone. We also chose blues and greens for their more calming psychology.
We chose the headline font for its thickness and rounded edges, the most relaxed of MIT’s font options.
Create a simple, modern symbol that conveys balance, and can be used on its own
Designed several options based on concepts of balance, yin and yang, pointed vs curved, interlocking elements, each with the capability to be used on their own.
The chosen interlocking diamond design is balanced on a point, between curved and straight edges, light and dark, two halves working together to create a whole (mental & physical wellness). It can be used as a repeating pattern as well.
CONCEPTS
CHOSEN DESIGN
Check out some other happy clients
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