How we delivered

• Work within MIT’s extended color palette and fonts

  • Narrowed down palette to eliminate pinks, purples, and most red. With all women presenters, we wanted to make sure the branding was gender neutral to include everyone. We also chose blues and greens for their more calming psychology.

  • We chose the headline font for its thickness and rounded edges, the most relaxed of MIT’s font options.

• Create a simple, modern symbol that conveys balance, and can be used on its own

  • Designed several options based on concepts of balance, yin and yang, pointed vs curved, interlocking elements, each with the capability to be used on their own.

  • The chosen interlocking diamond design is balanced on a point, between curved and straight edges, light and dark, two halves working together to create a whole (mental & physical wellness). It can be used as a repeating pattern as well.